Instant Print final design.

For the past few days I was experimenting with the PS to create an asphalt texture that would be a background for the business card that I want to design. With some help of on-line tutorials I managed to create an image of uneven surface, that resembles the texture of a road.

I used different PS filters added the white and yellow broken line to the side and a marks of a tire that I made in adobe illustrator. The most difficult task for me, as always was to choose an appropriate typeface.

And this is the final design that I created for the Instant Print brief. I think it would work well for the company purpose, it is a simple, not very sophisticate, down-to-earth design. In my opinion it would be appropriate   for a variety of Travel and Transport businesses, because of the obvious association with the road.
I think the composition is quite static and well organized. Vertical lines reinforce this impression. The only accent that add a bit of a dynamism to the design is the tire mark that is put at an angle.  The composition doesn`t distract attention from the information that is going to be put on the business card.
The design is universal and would work for business cards and leaflets.