I finally managed to refine my idea development. I went
for an pop-art inspired picture, that create a background for the text that I`m
going to put in the center of my design.
I decided to imitate the style because I find it bold,
distinctive and down-to-earth. I think the style reflects the tone of voice of
the company.
Evaluation:
I wanted the design to be outstanding, witty, original
and catchy. I wanted to avoid a popular masculine pathos. I think that such as down-to-earth,
everyday product as underwear should be presented in a witty way to stand out
against other products of this kind.
With the ready sketch of my final design in my hand I started thinking of the way I`m going to finalize my design. I
decided to use the AI to develop my design. I decided to use the program,
because it was the best way of creating vector shapes that my design is based
on.
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