Packaging Design- developing an initial idea.

My next step of designing the packaging for the Box company was developing my chosen initial idea. I started from looking for some inspiration on the INTERNET. I aimed to design a straightforward and down-to-earth box. I wanted my design to be catchy and witty. 

I was looking for some funny and catchy phrases about men`s underwear, and I came across some jokes on the INTERNET. 

This is one example:

Under Where? You: Hey, what are you doing under there? Your helpless victim: …under where? You: YOU SAID UNDERWEAR!